The Diamond Approach: A More Meaningful Memorial Service

Planning a memorial service can feel overwhelming, especially when trying to decide how best to honor a loved one. Many people default to a chronological approach, walking through the major milestones of a person’s life from birth to passing. While this method can provide a structured narrative, it often fails to capture the richness of who they were

Just like the many facets of a diamond, life isn’t just a sequence of events—it’s a collection of relationships, moments, and personal impacts. These significant moments don’t always follow a strict order, but can come sporadically or be found in the depth of friendships. In the same way that rotating a diamond reveals new beauties, looking at these different roles and relationships can help discover the unique gifts of every life.

The Limitations of the Chronological Approach

A strict timeline-based service can feel impersonal. While it acknowledges major milestones, it often reduces a person’s life to a series of achievements and facts rather than the love, kindness, and relationships that truly defined them. Moreover, not all periods of life are equally meaningful—some of the most impactful moments happen in friendships, small acts of generosity, or unexpected relationships that don’t fit neatly into a linear progression.

By shifting away from this rigid structure, families can celebrate the person as a whole, rather than simply documenting what they did and when. This approach allows for a deeper, more personal reflection on who they were and how they touched the lives of those around them.

Seeing the Full Picture: The Diamond Approach

Instead of following a timeline, the diamond approach structures a memorial service around the key relationships and communities that shaped the individual. Think of your loved one as a diamond with many facets—each reflecting a different part of their life. Rather than walking through events in order, this approach moves outward in concentric circles, acknowledging each layer of their influence:

  • Family First – A person’s impact often starts with their closest relationships. What kind of spouse, parent, sibling, or grandparent were they? What values did they pass down? What memories stand out to their loved ones?
  • Friendships & Social Influence – Friends see a side of someone that family may not. Whether it’s lifelong friendships, funny stories, or shared adventures, these relationships offer unique insights into their personality.
  • Professional Life & Mentorship – Work isn’t just about a paycheck; it’s about contributions, leadership, and camaraderie. Did they mentor others? Were they a creative force? How did they change the lives of those they worked with?
  • Causes & Contributions – Many people find fulfillment in giving back. Whether through charities, faith communities, or volunteer work, these commitments often reveal a person’s deepest passions and beliefs.

Why This Approach Works for Virtual Memorial Services

A virtual memorial service offers unique opportunities to celebrate someone’s life in a way that an in-person event sometimes cannot. Unlike traditional services where only a few people have the chance to speak, an online memorial service allows a broader range of voices to share their memories.

By structuring the service around relationships rather than timelines, a virtual funeral can become a dynamic, interactive experience where people contribute stories in real-time, type in the chat, or share messages that capture different aspects of the loved one’s life. This ensures that every facet of the person’s legacy is acknowledged, shared, and remembered.

Creating a Lasting Tribute

When planning a memorial service, consider the diamond approach. It ensures that every aspect of your loved one’s life is highlighted, making the service feel personal and meaningful rather than simply factual. If you’re looking for help on how to craft this kind of service don’t hesitate to contact us. After all, a person’s life isn’t just their timeline—it’s the love, kindness, and connections they leave behind.

Building a Legacy That Lasts

Legacy — it’s the memories we leave behind and what we pass on to the next generation. 

Everyone desires to leave a positive legacy to those around them, but what truly matters? Most people default to life accomplishments—careers built, money earned, success achieved. But when it comes time to remember a life, we find that these things rarely take center stage. Rather, most memorial services are centered around how someone showed up—their presence, their generosity, and the impact they had on the lives around them.

More Than Just Financial Security

Many people spend their lives working tirelessly to provide financial security for their families. This pursuit is rooted in a deep desire to care for our loved one’s physical needs. And while that’s undoubtedly important, it’s rarely the thing that our relatives reflect on at a funeral service. They don’t talk about the late nights spent at the office, the investments made, or the assets accumulated. They talk about the person—their warmth, their laughter, their unwavering support.

Providing for your family isn’t just about financial stability; it’s about being there. It’s about the bedtime stories, the weekend adventures, the spontaneous moments that leave lasting impressions. Money can offer security, but it’s presence that builds connection.

What Truly Matters

Having helped build countless memorial services, I’ve noticed a common thread: legacy isn’t measured by professional achievements, but by how deeply we invest in others. The memories people cherish aren’t about promotions or long work hours; they’re about kindness, generosity, and time well spent. In short, it’s about the love we give. 

Did you take the time to show up for your family? Did you give of yourself to a cause bigger than you? These are the things that endure.

Invest in What Lasts

Take that vacation you’ve been putting off. Step away from work to make memories with your loved ones.  These moments of love and deep connection will be the memories shared about you after you’ve passed. If you’re retired, use your time to support your family in meaningful ways—maybe by watching the grandkids so your children can reconnect, or by planning a family trip to create lasting bonds. 

It’s these moments of connection and giving that truly shape the legacy you leave behind.

Live It Now

Legacy isn’t something you build at the end of your life—it’s something you create every day. So put the out-of-office message up, take a break, and do something that truly matters. Because when the time comes for your story to be told, you’ll want it to be one worth remembering.

Hybrid Funerals Can Fall Short — Why Fully Online Services Are Better

A Hybrid funeral or memorial service is where an in-person gathering is live-streamed to remote attendees. These have become increasingly popular. But let’s be honest: they leave something to be desired.

Right off the bat I want to be very clear; I’m not saying hybrid services don’t serve a purpose. If you’re hosting an in-person event in a remote location, maybe on a beach, in the mountains, or at a family home, a livestream can be a great option. It helps distant loved ones experience the occasion. We help with these kinds of Hybrid Memorials all the time, and they can be very beautiful. If you’re looking to livestream an in person event, don’t hesitate to reach out. 

But there is a critical issue with Hybrid Funerals that needs to be addressed, and it has to do with inclusivity. 

The Problem with Hybrid Funerals, Memorial Services, or Celebrations of Life

The biggest issue with hybrid services is that they create two completely separate audiences. The in-person attendees and the online viewers are not having the same experience. One group is physically present, surrounded by others, hugging, laughing, crying together. The other group? They’re watching from a screen, passively observing. Perhaps they may get a quick nod from the speaker at the podium:

“We just want to acknowledge those joining us online—thank you for being here.”

And usually, that’s about the most interaction they get. 

A study done in the UK found the same thing – while hybrid memorials allowed a greater audience to attend, they left virtual attendees feeling less satisfied than the in person audience. 

Some quick thoughts on why Fully online Memorials might be the better overall option.

Why Fully Online Memorial Services & Celebrations of Life Are More Meaningful

Now, let’s take a look at a fully online memorial service. Here, everyone is in the same space. Attendees can turn on their microphones and cameras, type in the chat, share their thoughts in real time, and contribute to the experience instead of just watching it.  Everyone is a participant.

When everyone is online, no one feels like an afterthought. Everyone has an equal opportunity to share memories, speak up, and truly participate. The grieving process isn’t about sitting quietly and watching — it’s about connection. Fully online services foster that connection in a meaningful way for remote attendees. 

Separate, Not Blended

Some people argue that hybridization is the best of both worlds, but unfortunately it can leave the remote side feeling neglected. Instead of opting for an in-person event with an online audience it makes more sense to separate them into two distinct gatherings.

Many families we work with hold a fully online service first, ensuring that everyone, no matter where they are, has a chance to connect and participate. Then, those who are local gather separately for an intimate, in-person remembrance. Two beautiful experiences, rather than one experience that doesn’t quite serve anyone.

The Bottom Line

If you’re planning a memorial, you’re helping everyone honor and grieve their loved one. Hybrid services may seem like a convenient compromise, but can unintentionally leave half of your attendees disconnected. Instead, consider giving both experiences, online and in-person, the full space they deserve. Honoring a loved one should never be about just watching. It should be about being present, in a manner that allows for deep, rich connection.

Memorials aren’t actually for the deceased

There’s a common misconception I see when it comes to memorials—whether traditional funeral services, viewings, celebration of life gatherings, or even virtual memorial services. Many believe that when we memorialize someone who has passed, we’re doing it for them, as if the act of remembrance serves their benefit. But the truth is, memorials are for the living.

The Purpose of Memorialization

When we gather to have a funeral, host a memorial service, tell stories, share memories, or create an online celebration of life, we aren’t doing it for the deceased. We do it for ourselves. These moments of remembrance help us — the ones left behind — process our grief, find closure, and begin to navigate life without that person.

Grief is a complex process that can vary substantially from person to person. Memorialization, in any form, provides structure for that process. It allows us to acknowledge our loss, express our emotions, and feel a sense of connection even after someone is gone.

Creating a Memorial That Feels Right to You

When planning a memorial, it’s important to honor your loved one’s wishes — doing so honors their last requests — but it’s just as important to recognize that this process is for you. Memorialization is about healing, reflection, and finding closure in a way that feels meaningful to those left behind. Whether that means hosting a formal service, organizing a casual gathering, or creating an online memorial, the format should support your grieving process, not stringently adhere to some other format. 

I often hear people say their deceased loved one “didn’t want a big funeral,” or didn’t want people to “make a fuss” over their death. But their loss hurts. Their life mattered. There’s a huge hole in the place they used to fill in our lives. This commonly expressed sentiment, “don’t inconvenience yourself over me when I’m gone,” often comes from a genuine heart of caring for those who are left behind — but, crucially, misses the actual needs of those left behind! If we choose to gather and honor them for our sake, we aren’t defying their wishes. On the contrary! We still honor them by speaking about how they so lovingly cared for others.

Planning Your Own Memorial? Allow for Flexibility

For those who are thinking ahead and considering how they want to be remembered, it’s understandable to have preferences. However, being too prescriptive in memorial plans can unintentionally limit the emotional process for loved ones. The best memorials are those that allow the grieving to honor their loved one in a way that feels authentic and meaningful to them.

Often, when I refer to online memorials, the focus is on the flexibility they provide for attendees. While that’s a valuable benefit, the flexibility I’m referring to here is something different. It’s about giving your loved ones the freedom to plan a memorial that feels right to them. Memorials should be a reflection of the people who are grieving, allowing them to find healing in their own way.

A Thought to Carry Forward

The next time you think about a funeral or memorialization for a loved one, remember this: it’s not for them. It’s for you. It’s for the ones who remain, who need a way to navigate grief, find closure, and keep the memory of their loved one alive in their own way.

By shifting our perspective on memorials, we allow ourselves and others the space to grieve, heal, and remember — not out of obligation, but out of love.

Tips on Memorializing a Facebook Account (VIDEO)

Whether you’re Memorializing a Facebook Account of a recently deceased loved-one, or you’re thinking proactively about your own facebook Profile, These brief tutorials are sure to help!

Securing a digital footprint by memorializing a Facebook account after death is a critical step during the process of planning a memorial.

Here are some steps you can take in securing a digital footprint after death:

1. Designate a Legacy Contact

This is a proactive step you can take on your own Facebook account to determine who will be in charge of managing your Facebook profile after your death. This can also be done for a recently deceased loved-one if you have direct access to their Facebook login.

2. Request Memorialization of a Facebook Account

Memorializing a Facebook Account
Memorializing a Facebook Account

If you’ve had a loved-one pass away recently, you’ll want to watch the video below to convert their Facebook profile to a Memorial page. This step secures their profile to ensure no one can sign into their account. Memorializing a Facebook profile adds a “Remembering” designation next to your loved-one’s name. It also changes all new posts on their timeline to tributes. Memorializing a Facebook account means people can revisit anytime in the future and remember what your loved-one meant to them. The account is secure so it can never be hacked. Check out this video to learn more:

Facebook’s memorialization tools are helpful. But memorializing a Facebook account is no replacement for a beautiful tribute page! With a memorial website from Willowise, visitors don’t need any social media profile to interact. Visitors don’t have to create a profile or get any spam email! As a result, they have a much more pleasant time using the tribute page. Contact Willowise to learn how we can help you create a memorial website and online memorial gathering for your loved-one.

7 Benefits of Virtual Memorial Services and Funerals

If you’re considering planning an online funeral, you’re not alone. Interest in remote memorial services surged during the 2020 pandemic. But now, because of the many advantages of virtual memorial services, the option is here to stay.

What advantages, you ask? Good question. 

Here are 7 benefits of virtual memorial services and funerals.

1. Virtual memorial services eliminate the need to travel

People love to travel for vacation or adventure. But for memorial services? No one enjoys going through airport security or figuring out which terminal is right or where to leave vehicles. 

And those hassles are common to all of us. Imagine the many extra unique-to-you reasons to stay put. For every person, there’s a good reason not to travel. One family member has a gaggle of youngsters. Another wants to avoid spreading pathogens. Someone else can’t take multiple days off work. Still another friend is too old to travel comfortably anymore. The vast majority of people have at least one reason to avoid traveling

Not to mention, travel consumes so much time. It’s hard knowing you’ve just spent valuable days getting somewhere, only for a few hours of face-to-face time. You see, even though those few hours are precious, it’s nothing like the extended time you’d get with them during a planned visit. Because remember, funerals are rarely something you see coming in advance. Instead, everyone flies in for a day or two and disappears, promising to “get together again under different circumstances.” It’s tragic, the days spent just for a few meals, hugs, and quick end-of-life service.

In the past, you’d just have to swallow those holdups and journey to attend funerals anyway – and miss seeing those who can’t make it work. 

Today though, virtual memorial services allow you to gather without the headaches of traveling.

2. Virtual memorial services cut costs by 80%-90%

Business Insider reports that the rising cost of funeral services has outpaced nearly everything else we pay for. 

Source: Business Insider

Why? Well, because today’s on-site memorial services typically include…

  • The staff and supplies required to produce the memorial services (usually a “funeral director”)
  • Embalming services
  • Rental/use of a hearse to transfer the remains from morgue to funeral home and/or place of worship
  • Transfer again from memorial services to the burial site
  • Dress and makeup for viewing and open-casket memorial services
  • Facility rental fee for day(s) of the event(s)
  • Service cars and drivers to transport next-of-kin and family members in funeral procession
  • Printed programs to hand out to attendees
  • Catered or prepared meal for reception
  • Facility fee for reception area and tables/chairs
  • Flowers
  • Musicians 
  • Pastor or Clergy compensation

Even with the most frugal, resourceful planning, the costs above still add up. The average on-site funeral today costs between $7,000 and $15,000.

Average Funeral Cost By State – source: World Population Review

By contrast, virtual memorial services should cost anywhere between $750 and $2,500

If anyone quotes you less than that, then beware: lower prices may be tempting, but your loved one’s memorial services are worth the excellence of a dedicated, expert team that cares. And if anyone quotes you more than that, then call the compassionate experts at Willowise now to get a more affordable plan.

As you think about saving money, think about your guests, too: the virtual option also saves the attendees a ton of time and money. Traveling to your event requires folks to pay for their flights, hotels, rental cars, meals out, and more. And since most travel for memorial services comes at unexpected times, funeral attendees don’t have the time it takes to price-shop and plan. This urgency increases costs even more as hotels and airlines increase prices for nearby dates. 

All of this adds up to a tremendous, often unplanned, cost to the attendees.

3. Virtual memorial services allow more varied memories and connections

Eliminating travel hassles and cutting your funeral budget by over 80% may sound nice, but that’s only the beginning. 

There’s nothing – nothing – quite like meeting people from far-flung corners of your loved one’s influence and realizing what an impact they really made while they were among us. Of course, we’re referring to all the faces you’ll see and stories you’ll hear if you choose virtual memorial services instead of traditional, in-person funerals.

Pastor Andrew Ball from Calvary Pentecostal Tabernacle in Canada told CBC reporters that he’s seen virtual memorial services bring together people from all over the world. “We actually had one family member who is living in China read a scripture,” he said. 

At that online funeral gathering, a number of other friends and family members were able to reach out to the Chinese connection and swap stories about their relationship with the deceased.

4. Virtual memorial services let you host unlimited attendees

Imagine the above scenario – times ten. People love to connect. And we’ve heard it many times: out of a tragic loss come precious new relationships. 

The problem is, there’s no local building large enough to host every single person who wishes to attend an in-person funeral. That’s why, sadly, it’s a logistical relief when many folks can’t travel to be there. In fact, funeral directors count on this to keep gatherings to a manageable number.

But what if everyone could be there? Virtual memorial services include every possibility. Without a physical space (and physical bodies consuming that space), there’s truly no limit to the number of people who are able to attend.

5. Virtual memorial services help you capture memories digitally and preserve them forever

If you’ve lost someone, you know firsthand how precious every story and picture is. Memories flood in from all over, and you know you’re not seeing them all. Whether they’re shared on a social site where you’re not a member or swapped in person spontaneously while you’re not around, some are bound to slip through the cracks, never to be enjoyed by the loved ones of the deceased. 

But online memorial services answer that problem. When you have a central hub for people to bring their thoughts and memories, far fewer escape your knowledge. And when the dust settles, you can revisit these memories again and again like a grave site where your loved one’s legacy is preserved.

6. Virtual memorial services’ guest books can continually be added and reviewed

A few weeks after losing someone, you’ll notice folks are checking in on you less frequently. This is, of course, just part of life. But it can feel extra tragic to those of us left behind. We’re still grieving and remembering.  

So when another story or photo or video arrives in your event’s guest book, the gift is extra special. Because as folks move on, random memories always arise. Having a place for people to continually add remembrances comforts both them and you.

Without a repository, these random gifts won’t be shared, won’t be saved, won’t even make their way to you.

7. Virtual memorial services are recorded for you to view on-demand

One of the most common regrets people have about this whirlwind of a time is the inability to be present. The mental and emotional stress of having just lost a precious loved one as well as the added task of organizing an event prevents us from soaking in the end-of-life ceremony the way we want to.  

Thankfully, virtual memorial services can be revisited time and time again. Each time you watch – whether on a birthday, anniversary, or even at random times of grief – you’re sure to catch something you had missed before. Online memorial services are like a gift that keeps on giving.

These 7 benefits of virtual memorial services and funerals are just a few reasons why a virtual gathering might make the most sense for you and your loved ones. Contact the Willowise team to discuss even more benefits to gathering virtually.

Why The Tribute Page Is The Headstone Of The Future

“My dad’s tribute page is something I’ll revisit and share with others until the day I join him in Heaven.”
– Bethany Johnson

As humans, for millennia we’ve used headstones to memorialize those we’ve lost. The practice helps us to…

  • Integrate and process the loss
  • Enable our grief and other emotions
  • Bond with others who knew our loved one
  • Honor and preserve their legacy
  • Describe our loved ones to people who had never met them

These needs will never change. But what has changed – and will continue to – is how we memorialize our loved ones. The traditional cemetery headstone is fading (often literally) while the online tribute page gains sacred ground. The tribute page is the headstone of the future.

What is a tribute page?

A tribute page is an online memorial website where people gather virtually to celebrate, honor, and remember a loved one and the legacy they left. Here, friends and family can share stories, photos, and memories as well as support and comfort for one another. 

A tribute page is more than that, though. It’s also an information hub, housing details about the memorial service, the obituary, and ways to support the immediate family of the deceased.

And finally, a tribute page is a place to go when the dust has settled and the loss morphs into a permanent part of life. Birthdays, anniversaries, favorite holidays, and even those random emotional days are perfect times to “go visit” your loved one. 

Cemetery headstones are concrete, but a tribute page is comprehensive.

Recall the reasons people memorialize those who have passed: 

  • We do it to integrate and process the loss. Acknowledging this massive event – a loss of life – helps us all recognize the magnitude and power of life… and death. But a headstone is a physical reminder that stays in one spot. A memorial website or tribute page goes wherever you go. Your loved one’s memorial website or tribute page is as close to you as a browser tab on your mobile phone.
  • We do it to enable our grief and other emotions. Experts at Mental Health America say that to grieve properly, you should express your bereavement when it hits you. We all know that grief never “hits” when you’re near your loved one’s resting place (and headstone). When those feelings come, you can pull up your loved one’s tribute page to express feelings physically, like crying or talking. New research shows that this can help your mental and emotional health.
  • We do it to bond with others who knew our loved one. Another limitation of the traditional grave site and headstone is that when you visit your loved one’s final resting place, you’re usually alone or with only a few close family members. A tribute page or memorial website lets you gather with others who also admired your loved one – in whatever capacity. In fact, we often hear that people meet one another at their loved one’s tribute page, connecting across circles that never otherwise had a chance to form.
  • We do it to honor and preserve their legacy. Many headstones include a short quote or phrase that embodies the deceased’s philosophy. At most, you have a couple lines to capture a whole life worth of opinions, expressions, and insights that the departed would want to leave behind. With a tribute page or memorial website, you have unlimited space to devote to their legacy. Now that our generation has tasted this freedom, surviving loved ones will never again be satisfied with the one or two lines afforded on traditional headstones.
  • We do it to describe them to people who had never met them. Your loved one’s legacy is one aspect of who your loved one was, yes. But there’s also their laugh, their taste in music, their love for their pets, their travels, their habits, and other lovable quirks you want to share. As an example, here’s one way to consider it: No one has ever introduced a new friend to their parent’s gravestone. For that, our generation is turning to tribute pages or memorial websites.

The tribute page is the headstone of the future.

For thousands of years, we’ve used headstones and grave markers to honor those who have departed this life. The visuals have always commemorated a life lived, so that survivors can process their emotions and comfort one another. Gravestones are a tangible – and theoretically, permanent – symbol of the deceased.

But for the first time, gravestones are insufficient for all those purposes. They often require an effort to visit, the experience is usually a lonely one, and the cold, hard stone can’t quite convey all that your loved one meant to you and others. Tribute pages for deceased loved ones let you truly honor, truly memorialize, and truly remember someone in the way they – and you – deserve.

To learn how to build your own tribute page (or to let us do it for you), contact the compassionate team at Willowise today. 

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